Abanoub Fahim Digital marketing & paid media

Digital marketing for business owners in Egypt

Turn your online presence into business opportunities.

I help businesses reach the right customers, improve their visibility on Google, and turn website visits into enquiries — with considered campaigns and clear measurement.

Cairo, Egypt · Digital marketing since 2021

Hands-on since 2021

Numbers that describe the work, not promises.

Since 2021 I’ve worked on campaigns, Google visibility, landing pages, and measurement. These are the facts that summarise the experience.

Started in digital marketing and web development
2021
Core advertising platforms
Meta · Google · TikTok
Monthly ad budget managed (AED 120K equivalent)
$32K+
Analytics and tracking tools
GA4 · GTM

These figures describe the scope of work I’ve handled. They are not a promise of the same results for any business.

Services

Services built around a real business problem.

Each service answers three questions: what problem it solves, what I actually do, and what changes for the business.

Customer acquisition

The problem
You have a good service, but the people who need it aren’t finding you.
What I do
I define the right customer and message, then run campaigns on Meta, Google, and TikTok with ongoing testing of audiences and creative.
What changes
Enquiries from people with a real need, not just numbers or engagement.

Paid advertising

The problem
You’re spending on ads, but it’s unclear which campaign is producing a result.
What I do
I plan campaigns, allocate budget, test audiences and creative, and improve cost and performance over time.
What changes
A clearer budget and decisions based on numbers, not guesswork.

Google visibility

The problem
People search for your service and find a competitor first.
What I do
I work on technical SEO and content, set up your Google Business Profile for local work, and monitor keywords and visibility.
What changes
A better chance of being found by people searching for what you do, especially locally.

Websites & landing pages

The problem
Visitors arrive, but they don’t quickly understand what you offer or what to do next.
What I do
I review page structure and messaging, simplify the path to contact, and test different headlines and calls to action.
What changes
A clearer journey from first visit to enquiry.

Analytics & tracking

The problem
You don’t know which source produced an enquiry, or which channel deserves more budget.
What I do
I set up GA4, Google Tag Manager, pixels, and events, connect them to traffic sources, and build a report that makes sense.
What changes
You can see which channel produces real actions and decide accordingly.

Marketing management

The problem
Channels run separately, without one plan connecting them.
What I do
I build a monthly plan linking ads, search, content, and budget, then follow execution and review results with you.
What changes
Marketing that follows a clear business goal instead of a set of disconnected activities.

Not every service fits every business. Once I understand yours, I’ll tell you what to prioritise and what can wait.

Measurement first

Without measurement, every campaign becomes a guess.

Before increasing budget, we make sure every enquiry or sale is recorded correctly and we know where it came from. That turns optimisation into a decision, not an opinion.

  • Event and conversion tracking
  • Connecting traffic sources to outcomes
  • A report a business owner can actually use
Review your tracking with me

Selected experience

Hands-on experience, not a list of invented case studies.

These are the roles and core responsibilities from my CV, with dates as listed.

  1. Apr 2026 — Aug 2026

    MENA markets

    Digital Marketing Manager

    Nomad Goal

    • Managed digital marketing and performance campaigns across Meta, Google, and TikTok.
    • Led paid advertising to drive growth and return on ad spend.
    • Managed affiliate partnerships and user acquisition strategies across MENA markets.
    • Improved conversion funnels, landing pages, and campaign performance.
    • Managed and directed the marketing team to keep campaigns on track.
    • Paid media
    • Affiliate
    • MENA
  2. Jan 2026 — Jul 2026

    Performance media

    Senior Media Buyer

    Scaleb Media Agency

    • Managed and scaled paid media campaigns on Meta and TikTok.
    • Developed data-driven acquisition strategies to improve ROAS and reduce CPA.
    • Implemented tracking, attribution, and funnel optimisation.
    • Drove growth through continuous testing, scaling, and performance improvement.
    • Meta Ads
    • TikTok Ads
    • ROAS
  3. Nov 2025 — Jan 2026

    Brand and acquisition

    Digital Marketing Specialist

    The Art of Tailoring

    • Planned and executed digital campaigns for brand awareness, lead generation, and local actions.
    • Managed and optimised social media accounts on relevant platforms.
    • Scaled campaigns to improve performance and maximise return.
    • Ran and optimised paid campaigns on Meta, TikTok, and Google Ads.
    • Social
    • Paid ads
    • Lead gen
  4. Apr 2025 — Nov 2025

    Large ad budget

    Digital Marketing Specialist

    OXY Advertising

    • Managed and optimised paid campaigns on Google, Meta, and TikTok with a monthly budget above AED 120K (about $32K+).
    • Improved website visibility and organic growth through ongoing SEO and content writing.
    • Created and maintained Google Business Profiles for the company and its clients.
    • Set up pixels and analytics tools, including Google Analytics and Google Tag Manager, to measure campaign performance.
    • $32K+/mo
    • SEO
    • GA4
    • GTM
  5. Aug 2023 — Mar 2025

    B2B and B2C

    Digital Marketing Specialist

    ALIOMAR

    • Planned and executed paid campaigns on Meta, LinkedIn, and Google Ads, improving lead generation by 30%.
    • Managed and optimised SEO and content updates to increase visibility and organic traffic.
    • Tracked campaign performance with analytics tools and optimised for return and engagement.
    • Lead gen
    • SEO
    • B2B

    The 30% figure is as recorded by the company; the baseline and measurement period are not fully documented.

  6. Oct 2021 — Dec 2022

    Technical foundations

    Web Developer, SEO & Content Writer

    DEMAS for Contracting

    • Developed and optimised company websites for better user experience and measurable business results.
    • Ran technical SEO audits and off-page work, including link building, site speed improvements, and fixing crawlability issues.
    • Managed SEO strategies and content optimisation to increase organic traffic and visibility.
    • Technical SEO
    • Content
    • Web

The figures above are from company work records. They are not a promise of similar results for another business.

Where it applies

The same approach, across different sectors.

These are examples of sectors where the same approach applies: understand the customer, sharpen the message, and use channels you can measure. This is not a claim of work with every type of business, nor a guarantee of results.

01

Clinics & doctors

Clearer visibility for people searching for your specialty, and an easier path to contact.

  • Stronger local visibility on Google and Google Business Profile
  • Advertising that respects healthcare rules
  • A contact journey that works on mobile

02

Lawyers & professional practices

A professional presence that makes your focus clear and filters out poor-fit enquiries.

  • Service pages that explain your areas of practice
  • Visibility tied to searches for your specialty
  • Direct contact without promises of legal outcomes

03

Small & medium businesses

Marketing tied to sales and enquiries, not just engagement.

  • Campaigns on the channels your customers actually use
  • Simpler landing pages and WhatsApp journeys
  • Monthly cost and enquiry measurement

Advertising and professional rules, especially in healthcare and legal work, are part of the plan, not an afterthought.

How I work

Four clear steps, from understanding to measurement.

No off-the-shelf template. These steps are the frame; the details depend on the business and the goal.

There is no single timeline that fits every business; priorities set the starting point.

  1. Understand the business

    We talk about the service, the right customer, what’s working now, and the goal you want to reach.

  2. Set priorities

    We review channels, pages, and data, then produce a practical plan that starts with what matters most.

  3. Build and test

    We launch the campaigns or improvements, monitor them, and adjust what needs adjusting.

  4. Measure and review

    A clear report on actions and results, and a decision on the next step.

About

Marketing that starts with the business, not a service list.

I’m Abanoub Fahim, a digital marketer based in Cairo. I started in 2021 with web development and SEO, then moved deeper into paid media, campaign management, and measurement.

I’ve worked on Meta, Google, and TikTok campaigns, improved landing pages, and built tracking that makes results easier to see. One role focused on MENA markets.

My background in information systems and web development means I also work on the technical side: tracking, site speed, and page structure. That keeps decisions grounded in data rather than guesswork.

FAQ

Before we start, here are the questions I hear most.

If yours isn’t here, message me on WhatsApp.

How do I know which service fits my business?

We start with a short conversation about the business, the customer, and the goal. Then I’ll suggest a clear priority: ads, Google visibility, a better landing page, or getting tracking in order before spending more.

Do I need a website to start?

You don’t need a full website to begin. A landing page, a Google Business Profile, or a well-organised WhatsApp journey can be enough. A clear page still makes conversion easier, especially with paid traffic.

Do you only run ads, or manage the whole marketing picture?

Both are possible. I can work on a specific campaign, or manage the channels, plan, and reporting end to end. The scope depends on what the business needs.

How do we track results?

We agree on what counts first: an enquiry, a WhatsApp message, a call, or a sale. Then we set up tracking and review results in a report that has context, not just numbers.

Do you work monthly or per project?

It depends on the work. Some projects have a defined scope; others need ongoing management. We agree on the shape and details after setting the scope.

Is ad spend included in your fee?

Ad spend is set separately from the scope of work, and we agree on the details before starting.

Do you guarantee specific results?

There are no promises of specific numbers. What I focus on is a clear process: plan, execute, measure, improve. Results are affected by the market, competition, product, and price.

Contact

Let’s talk about your business.

Message me on WhatsApp with the type of business, the main goal, and the channels you’re using now. If you’re not sure where to start, that’s fine too.

Based in
Cairo, Egypt

You’ll be talking to me directly, not an intermediary.